Examining Viral Marketing and the Diffusion of the Gospels
نویسندگان
چکیده
For marketing, the ability to get consumers to spread favorable influential information about a product or service is the holy grail. Pastor Thomas Stone (1837) delivered a sermon stating, “If, when fully set before men, the Gospel has not power to select and gather to itself so many from all classes of men, only one question remains: Is it probable that it will, in fact, be set before all men?” (p. 12, original in italics) This paper examines a method to identify what factors influenced the diffusion of the Gospels and how this information can be applied to today‟s newest marketing.
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